To honour 50 years of Queer revolt, Pride in London has released a moving tribute film that pays homage to important milestones along the way.
The film, by ad agency BMB, opens at the Stonewall Inn on 28 June 1969, before moving through other key moments in the fight for LGBT+ equality. PR for the campaign is handled by Talker Tailor Trouble Maker.
It features an all LGBT+ cast who re-enact historic scenes that have defined what Pride is today. It first aired on Channel 4 on Friday (21 June) evening.
There are also a series of outdoor ads that cleverly juxtaposes royal portraiture and privilege, with the oppression of a marginalised community (see below). These will start appearing on billboards, displays in stations and posters on public transport across London.
Pride in London director of marketing Tom Stevens said that although there have been great strides in Queer revolt, recent events highlight that the fight has not been own.
"In this landmark year, the Pride Jubilee honours 50 years of queer revolt and allows us to recognise and celebrate the moments in our shared history that have made the Pride movement what it is today," he said.
"Even in the last month we’ve been reminded that the great strides in equality that some of us enjoy today are not shared by everyone in our community. Couples are being attacked in public, trans people continue to face discrimination and abuse, and LGBT+ people still face injustice globally: it is clear that the fight is not yet won.
"The #PrideJubilee is about recognising that we have much to learn from the queer pioneers who came before us, and that we must take collective responsibility to understand our history."