YouTube is hiring someone to 'develop empathy' with creators

The new hire will serve as the "creator's voice" in internal conversations.

Photo credit: Getty images
Photo credit: Getty images

SAN BRUNO, CA: As YouTube prepares to more aggressively tackle hate speech, the platform is planning to hire a head of creator policy marketing and strategic communications to work in its San Bruno, California, headquarters.

"This role carefully considers what the changing landscape means for YouTube creators and executes on a proactive strategy to engage with this critical audience to understand and represent their perspectives on policy updates, regulation outcomes and more," according to the job ad on LinkedIn, which was posted last month.

The ideal candidate has eight years of marketing or comms experience, with an "emphasis on communicating complex or controversial topics," according to the job ad. Crisis management experience is also a bonus.

With an aim of bringing YouTube’s mission and values to life, this position will collaborate with the legal, marketing, PR and product teams to ensure that policies and communications prioritize creator needs and optimize creator experience.  

This role will devise a research-driven marketing and product plan for the creation and communication of policies impacting "creator success and happiness." Another responsibility is developing and implementing a marketing and communications strategy to enhance the level of trust between creators and YouTube, focused on positioning and demystifying YouTube’s systems and platform policies. This includes community guidelines, monetization, code of conduct and copyright.

YouTube wants the candidate to get to know the site’s creators and "develop empathy such that you can be the voice of this customer in internal conversations," says the job post, adding that they should "represent creator interests in regular cross-functional working groups and product and policy launches, ensure creator interests receive visibility."

YouTube creators have been criticizing YouTube for improperly removing or hiding their videos as the site tries to axe supremacist and other inappropriate content. Last week, YouTube said it is taking a "harder look" at its harassment and hate-speech policies. Its communications lead, Chris Dale, penned a blog post explaining that "not everyone will agree with the calls [YouTube makes]," adding that if YouTube were to take down all potentially offensive content, "we’d be losing valuable speech."

The YouTube Team also wrote a blog post on its ongoing work to tackle hate videos.

YouTube has been on the receiving end of criticism for declining to remove videos from right-wing commentator Steven Crowder after Vox's Carlos Maza provided evidence of Crowder targeting him with anti-gay and racist speech.

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