Nissan North America shakes up corporate comms leadership

The automaker has named Travis Parman as VP of communications for North America.

The 2020 Nissan Rogue Sport (Image via Nissan).
The 2020 Nissan Rogue Sport (Image via Nissan).

NASHVILLE, TN: Nissan Motor has named Travis Parman as its North America corporate communications leader after predecessor Kristina Adamski left for a cannabis company.

The automaker appointed Parman, former division GM of global communications at Nissan, as VP of comms for North America, international communications and global engagement. He will oversee all North American comms and corporate giving while maintaining his global responsibilities for regional engagement and alignment and alliance communications.

Parman has replaced Kristina Adamski, who left Nissan for the role of EVP of corporate affairs at Canadian cannabis company Tilray.

Nissan has also named Brian Brockman, most recently Nissan North America’s director of group communications, as director of Nissan division U.S. communications, reporting to Parman. Brockman will be responsible for communicating about Nissan’s vehicle launches in the U.S., product lifecycle, safety, dealers, divisional marketing and regional operations, as well as oversight of the automaker’s activities at U.S. auto shows.

Brockman has replaced Dan Bedore, who "elected to leave the company," according to a statement from Nissan.

Chris Keeffe is moving from senior manager of group communications to acting director of group communications, overseeing corporate communications including future advanced technology, multicultural, manufacturing and financial services.

The reorganization is taking place amid the company’s plan to refresh 70% of its U.S. vehicle lineup over the next two years and restore sustainable business performance in the region. It also comes as strains have emerged in the two-decade strategic alliance between Renault and Nissan.

Nissan said in April that it is on track to miss its goal for full-year profit and is expected to make less than Renault for the first time in 10 years, according to Bloomberg. 

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