Breakfast Briefing: 5 things for PR pros to know on Thursday morning

How Bud Light is celebrating the St. Louis Blues' win; Blue Engine + JDA rebrands as Seven Letter; and other news.

Photo credit: Getty Images
Photo credit: Getty Images

One brand quickly brewed up a response after the St. Louis Blues brought home their first Stanley Cup. Right after the Blues took down the Boston Bruins on Wednesday night, 4-1, Bud Light said it was celebrating with limited edition bottles featuring the iconic Blues logo, "2019 Champs" and "Gloria Gloria" (the team’s anthem) stamped on the side. The beer brand’s marketing VP Andy Goeler said in a statement, "We’re so proud of our hometown Blues for bringing home their first Stanley Cup." Fans and the city of St. Louis can expect more surprises later this week, he added.

Continuing the blue theme… Blue Engine + JDA has rebranded as Seven Letter. Since Blue Engine Message & Media acquired JDA Frontline last October, the combined firm has been called Blue Engine + JDA. The political comms and public affairs firm ran through 213 names (yes, you read that right) before settling on the new moniker. PRWeek has the full story about how they came up with the name Seven Letter.

Hope Hicks is back. The former White House communications director has agreed to participate next week in a transcribed interview with the House Judiciary Committee on topics stemming from the special counsel’s investigation. This will mark the first time a Trump aide has taken the witness stand in the committee’s investigation into whether he obstructed justice by trying to halt inquiries into his campaign’s Russia ties. (The New York Times)

Well played, Nike. Less than four hours after Golden State Warriors player Kevin Durant announced on Instagram that he had surgery to repair a torn right Achilles tendon he suffered in Game 5 of the NBA Finals, Nike Basketball tweeted image of Durant with the text: "Crazy is putting it all on the line for the game you love. Just do it."

Facebook on the defense. The social network is pushing back at a Wall Street Journal story that said emails had been uncovered that could show CEO Mark Zuckerberg "knew of problematic privacy practices" at the company. Facebook says it has fully complied with a U.S. federal investigation into its role in the Cambridge Analytica data breach. "At no point did [Zuckerberg] or any other Facebook employee knowingly violate the company's obligations under the FTC consent order nor do any emails exist that indicate they did," a Facebook representative told CNN Business.

Correction: Wednesday’s Breakfast Briefing misidentified the title of Ed Bastian. He is the CEO of Delta Air Lines, not Boeing.

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