The PR Show podcast: 'Stop commoditising PR' and 'be prepared before you pitch'

Procurement teams need to stop treating PR and comms as commodities like "photocopier paper or hand towels", while some agencies need a big wake-up call when it comes to preparing for the process.

by Arvind Hickman

The PR Show - Ep 3 panel: Arvind Hickman, Mandy Sharp, James Herring and Tanya Ridd

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