Lying to kids is at the heart of a new campaign from Kraft, with the goal of getting them to eat their greens.
The brand has disguised Kraft Classic Ranch Dressing in a limited edition frosting tube, calling it Salad Frosting. The brand has asked parents across the country to share the best lies they have told their children using the hashtag #LieLikeAParent on Twitter.
Is the idea relatable and smart? Or is it unwise to align your brand with deception, even to children?
What do you think of Kraft's #LieLikeAParent campaign, encouraging people to fib to get kids to eat veggies?— PRWeek US (@PRWeekUS) June 12, 2019