From chemistry sessions to bloated shortlists, PR chiefs list the good, bad and downright ugly of pitching

Chemistry sessions are universally popular, but there are a litany of pitching sins keeping agency leaders up at night. Today, PRWeek's latest analysis of pitching looks at what agency leaders consider the dos and don'ts of the pitch process.

by Arvind Hickman
Unclear briefs are one of the deadly sins of pitching.
Unclear briefs are one of the deadly sins of pitching.

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