Volkswagen’s emissions-cheating scandal happened way back in 2015, but this week the German automaker released an ad reminding consumers about the crisis to show how it has turned over a new leaf.
Called Hello Light, the spot features Simon & Garfunkel’s "The Sound of Silence" and is part of a campaign called Rebirth. It tells the story of a VW employee in the aftermath of the scandal, slaving away to think up ideas for a new vehicle: an electrified version of the brand’s classic microbus.
Heartfelt? Or just unnecessary? Take our poll below.
Are you ready to forgive Volkswagen after its Hello Light emissions scandal apology ad?— PRWeek US (@PRWeekUS) June 7, 2019