• Skip to Content
  • Skip to Main Navigation
  • Skip to Information Links
  • Skip to Site Search
  • Skip to Footer
  • Skip to Accessibility Information
  • Home Page

Information Links

Haymarket Marketing Communications:

  • PRWeek
  • Campaign US
  • MM+M
  • 30-Day Trial
  • Register
  • Sign in
  • Search
  • Menu
  • US|
  • UK|
  • Middle East|
  • Asia

PR Week Global

  • Menu
  • Search

Main Navigation

Menu

Main Navigation

  • US|
  • UK|
  • Middle East|
  • Asia
  • News
      News
    • Breakfast Briefing
    • Agency
    • Consumer
    • Corporate
    • Public Affairs
    • Technology
    • Healthcare
    • Case Studies
    • Media
    • Videos
    • Events and Awards
    Show
  • In-depth
      In-depth
    • Cannes 2021
    • Women of Distinction
    • Bellwether Survey 2021
    • Hall of Fame
    • Agency Business Report
    • 40 Under 40
    • Salary Survey
    • Health Influencer 30
    • Power List
    • Best Places to Work
    • Places to Be 2022
    • Newsmakers
    • Custom Events
    • Career Guide
    Show
  • People in PR
      People in PR
    • Pets in PR
    • CEO Focus
    • CMO Focus
    • Opinion
    • Around the office
    • Coffee Break
    • Lockdown Life
    • Don Spetner
    • Steve Barrett on PR
    • Femme Forward
    • Pride in PR
    Show
  • Resources
      Resources
    • Ebooks
    • Digital Editions
    • Cannes 2021
    • Campaign Case Studies
    • Dashboard
    • Podcasts
    • Bellwether Survey 2022
    • Videos
    • Webinars
    • Agency Business Report
    • Places to Be 2022
    • Contact Directory
    • Jobs
    • Renew
    • Salary Survey
    • Subscribe
    Show
  • Events
      Events
    • PRWeek Global Awards
    • Brand Film Awards
    • PRWeek US Awards
    • Women of Distinction
    • PRWeek Connect
    • PRDecoded
    • PRWeek 40 Under 40
    • PRWeek Purpose Awards
    • Healthcare & Pharma Comms Awards
    • Webcasts
    • Hall of Fame
    • Custom Events
    Show
  • Jobs
  • Directory
  • Breakfast Briefing
  • Agency
  • Consumer
  • Corporate
  • Public Affairs
  • Technology
  • Healthcare
  • Case Studies
  • Media
  • Videos
  • Events and Awards

  • Trending :
  • PRWeek Global Awards
  • Agency Business Report
  • Healthcare & Pharma Comms Awards
  • 40 Under 40
  • Women of Distinction

Partner content

In partnership with

Group SJR

At last, a true understanding of consumer motivation

Imagine you had the power to precisely measure your audience's reaction to content and to predict consumer activity spurred by that content. This eBook, brought to you by Group SJR, can help those aspirations become reality.

by Gideon Fidelzeid / June 03, 2019

Tweet
Share
At last, a true understanding of consumer motivation

On May 1, in partnership with Group SJR, PRWeek came to Hollywood for an event that spotlighted an innovative technology and industry-leading content-creation tactics.

A room full of marcomms leaders gathered to watch five brand films. The star of the show was a state-of-the-art wearable created by Dr. Paul Zak, founder and CEO of Immersion Neuroscience, with whom Group SJR is collaborating to explore the emerging field of neuroscience and its powerful link to storytelling.

In this eBook, you can watch the brand films from our experiment. Compare your reactions to those of our audience. Learn from the experts and benefit from the full impact of their insights. 

Second by second, the sensor measured each attendee’s reaction to the content. This offered a clear roadmap to what was resonating with the audience, what wasn’t, and what could drive sales.

Featuring Zak; Group SJR CEO Alexander Jutkowitz; and Dena Cook, EVP and global head of comms and PR at Mattel, this was a master class in creating content that consumers will remember - content that will drive people to purchase.

So many questions were answered and topics covered on May 1. Among them:

  • Which tactics in brand films always resonate with viewers?
  • Hearts and minds. Which one is truly the most important to reach?
  • How to identify the perfect moment to mention your brand.
  • Stay ahead of the curve: Learn what is replacing impressions and likes as the gold standard of comms impact.
  • Simple tips to help CEOs communicate better.
  • All content needs to be authentic to the brand. What are some keys to achieving that?

This easy-to-digest eBook is a must-have for content-creation tips that you can implement right away.

Click here to access the eBook.

  • Agency
  • Roundtable
  • North America
  • United States
Tweet
Share

Attachments

  • GroupSJR.Ebook.Final.pdf

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Resources

  • Healthcare & Pharma Communications Awards

  • Agency Business Report

  • Bellwether Survey

  • Women of Distinction

  • PRWeek US Awards

  • Salary Survey

  • Dashboard 25

  • Brand Film Awards

  • Best Places to Work

  • Hall of Fame

  • Health Influencer 30

  • Purpose Awards

  • PRDecoded

  • 40 Under 40

  • The Power List

  • Webinars

  • Find a Job

  • Podcasts

  • Subscribe to PRWeek

Resources

Up next:

Photo credit: Getty Images

WeWork US members get month of free therapy through BetterHelp

Dogstudio built virtual festival Tomorrowland Around The World.

Dept acquires Dogstudio, the shop behind Tomorrowland’s virtual festival

In 2020, Mattel launched Barbie Fashionistas with the goal of expanding its collection to include more skin tones, body types, and even Barbies with wheelchairs.

First Barbie doll with hearing aids aims to boost diversity, inclusion

On Saturday, a gunman killed 10 people in Buffalo. (Photo credit: Getty Images).

In Buffalo’s wake, marketers look at gun violence through a public health lens

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Breakfast Briefing: 5 things for PR pros to know on Friday morning

Hawkins said that she intends to bring a 'modern, fresh approach' to Finn's travel practice.

Finn Partners names Jennifer Hawkins NY travel managing partner

Next 15 CEO Tim Dyson (left) and M&C Saatchi CEO Moray MacLennan

Next 15 swoops in to agree surprise £310m takeover deal for M&C Saatchi

Actor Johnny Deep says ex-wife Amber Heard's op-ed has cost him film roles. (Photo credit: Getty Images).

Social media managers urge understanding for one of their own after Duolingo deletes Amber Heard joke on TikTok

5 takeaways from the PRWeek Global Awards

5 takeaways from the PRWeek Global Awards

Martin replaces longtime IPG veteran Heide Gardner.

Interpublic Group names Channing Martin global chief diversity, social impact officer


JOIN, SHARE, LIKE, FOLLOW US ON:

  • f
  • t
  • I
  • l
  • yt
About PRWeek
  • About Us
  • Contact Us
  • Editorial Calendar
  • Advertise
Subscribe
  • Subscribe to PRWeek
  • Newsletters
  • FAQ
Global
  • PRWeek UK
  • Campaign Asia
Haymarket © Haymarket Media Group Ltd. | Terms & Conditions | Cookie Notice | Privacy Notice
IPSO