Formerly of MSL Group, as co-founder of The Agency Partnership, Tabachinskiy deftly tackles the joint roles of account director and new business lead. In the agency’s first year she brought in around £600,000 of new business and helps support of a global network of independent agencies, working on clients from Volt Bikes to the Continental Ice Hockey league and London & Capital.
The secret to being a good comms pro in 2019 is... Listening. Really listening. It is something that isn't always easy when you spend most of your time telling the story of clients, but as the old saying goes, "People don't care how much you know, until they know how much you care".
If I could change anything about the PR industry, it would be... The state of diversity. Many express their diversity credentials, but judging by the amount of tone-deaf campaigns that arose last year, it seems few of us practically walk the talk.
I'm inspired by... My daughter. She's only one, but she's already a force to be reckoned with and the most positive human being I know.
If I wasn't in PR, I'd be... A zookeeper. Ever since I was little I wanted to be one! But, I ended up looking after PR teams… go figure.
Judge’s comment: "Daria demonstrates an impressive balance of social purpose, role model behaviour as a young parent, commercial acumen and client service"