PRWeek UK 30 Under 30 2019: Izabela Szewczul, Ketchum

PRWeek UK's 30 Under 30 list for 2019 features Izabela Szewczul, account director at Ketchum (28).

Ketchum says Szewczul is both "intellectually curious and strategic", and a pivotal member of the agency’s sustainability community, which advises a wide range of clients and has enjoyed three successive years of double-digit growth. She has been "instrumental" in delivering several high-impact sustainability projects including ingredients and plastics-focused campaigns for Head & Shoulders, Fairy, Pantene and for P&G at a corporate level.

Take me back to the full 30 Under 30 2019 list

The secret to being a good comms pro in 2019 is... Knowing you're never too young to be a leader. Have the confidence, gravitas and expertise that gets you a seat at the c-suite table - that's where the fun starts! Sell comms as an area crucial to developing a successful business strategy.

If I could change anything about the PR industry, it would be... I would have everyone in the industry champion PR as a discipline in its own right, be proud of the work we do and fight the stereotype of PR being simply about 'spin'. We need an industry re-brand!

I'm inspired by... My parents, who worked incredibly hard to help me get where I am, from a small town in Eastern Poland to the fast-paced PR industry in London.

If I wasn't in PR, I'd be... A surgeon.

Judge’s comment: "Izabela demonstrates the holy grail of communications professionals - delivering high-level strategic counsel, emotional intelligence and precision in execution"

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