PRWeek UK 30 Under 30 2019: Elvina Soogun, CCgroup

PRWeek UK's 30 Under 30 list for 2019 features Elvina Soogun, deputy head of fintech at CCgroup (28).

Described as a "PR superstar", Soogun’s status can be seen from the fact she regularly runs training sessions on blockchain, crypto and media relations, mentoring junior PR pros, both at CCgroup and outside it. She is the only employee to have been voted the winner of the agency’s quarterly awards by her peers - every quarter she has worked at CCgroup.

Take me back to the full 30 Under 30 2019 list

The secret to being a good comms pro in 2019 is... The same as it always has been. It's about thinking audience-first, defining everything else by who you're trying to engage and the action you're trying to inspire. 

If I could change anything about the PR industry, it would be... Our ability to accurately and tangibly measure the impact of our work. Things are better. We can cite leads generated, higher search rankings and increased web traffic. But we're also defining concepts, shifting perceptions and dispelling well-established narratives. How do you quantify that?

I'm inspired by... Those people that hit the gym before work, use their commute to learn a language or teach themselves to code on the weekend. That kind of drive is catching.

If I wasn't in PR, I'd be... Wrinkle-free.

Judge’s comment: "Elvina demonstrates a clear entrepreneurial spirit and balances that with clear delivery for her agency and client"

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