EE launched its 5G network last night with a performance by Stormzy on a floating stage on the River Thames. The activation was delivered by M&C Saatchi Public Relations.
The 15-minute show in front of Tower Bridge took place as the network switched on the faster mobile data speed for London, Cardiff, Edinburgh, Belfast, Birmingham and Manchester.
There were more than 200 LED lights on the stage, with light beams also projecting into the night sky, as well as fireworks.
Stormzy's performance was live-streamed over EE’s new 5G network and broadcast on Facebook, Twitter and YouTube. The event was hosted by Radio 1 DJ Clara Amfo.
EE also put on a virtual-reality experience in stores across the country where 5G is available for fans to watch the performance in 360 degrees.
Stormzy performed Cold, Big for Your Boots and Vossi Bop to crowds along the riverbank, as well as those invited to join EE on a boat that earlier in the evening sailed under Tower Bridge as it opened especially for the night.
Marc Allera, chief executive of BT’s consumer business, said: "We wanted to mark the arrival of the UK’s first 5G network with something spectacular. Tonight, we made history, not only by becoming the first network to launch 5G in the UK, but also using 5G to live-stream this event to thousands of fans across the UK.
"Stormzy lit up the Thames and his fans’ faces with the energy, passion and charisma that he always brings to his live shows."
Later this year, EE will launch 5G across the busiest parts of Bristol, Coventry, Glasgow, Hull, Leeds, Leicester, Liverpool, Newcastle, Nottingham and Sheffield. In 2020, it will be rolled out to Aberdeen, Bournemouth, Brighton, Cambridge, Dundee, Exeter, Ipswich, Norwich, Plymouth and York.
This article first appeared on PRWeek sister title Campaign