PRWeek UK 30 Under 30 2019: Laura Rudolph, Kazoo Communications

PRWeek UK's 30 Under 30 list for 2019 features Laura Rudolph, associate director at Kazoo Communications (29).

Initially joining as maternity cover, in her permanent role Rudolph is in charge of £800,000 worth of business, and line manages 20 per cent of agency staff. Her many achievements include increasing revenue on client accounts, one by 65 per cent, and leading major campaigns - one for new client Rollagranola exceeded KPIs by 150 per cent.

Take me back to the full 30 Under 30 2019 list

The secret to being a good comms pro in 2019 is... Being ready to adapt and learn. PR is ever evolving, more so in 2019 than ever before. No longer can we just do something because 'it's always been done like that' - any comms pro with that attitude won't last long.

If I could change anything about the PR industry, it would be... The lack of diversity in our industry troubles me. I believe wholeheartedly in the importance of positive discrimination, and would encourage every person of influence working in comms to do just that until we no longer have an issue. We've got a long way to go yet.

I'm inspired by... Two things: books and public transport. Books, because they teach you things you wouldn't otherwise get the chance to learn by taking you to another world. Public transport is fascinating. Try dwelling on a creative idea whilst sat on a bus people watching - your epiphany awaits!

If I wasn't in PR, I'd be... Trying to use my drama degree as a (struggling) actor. Ideally breaking Hollywood but most likely still doing panto at local theatres.

Judge’s comment: "Laura is clearly a very trusted member of the team at Kazoo"

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