PRWeek UK 30 Under 30 2019: Saamia Razvi, Hilton

PRWeek UK's 30 Under 30 list for 2019 features Saamia Razvi, senior manager, consumer and digital communications, Hilton (29).

A "cool, calm and collected communicator" is how Hilton describes this talented PR pro, whose remit includes hotel-level PR strategy across EMEA - supporting more than 400 properties – and overseeing agency relationships in multiple markets. Razvi’s comms experience is growing further during her current secondment with the International Tourism Partnership.

Take me back to the full 30 Under 30 2019 list

The secret to being a good comms pro in 2019 is... Willingness to continuously learn as the industry continuously evolves.

If I could change anything about the PR industry, it would be... To have consistent metrics and measurement throughout all companies so that the value of PR is recognised more widely. 

I'm inspired by... Intelligent and kind people who strive to do meaningful work. Also, travelling and immersing myself in different cultures and meeting new people. There's no shortage of that at Hilton. 

If I wasn't in PR, I'd be... A five-star hotel travel critic... or, starting up a business venture to do with fashion, cookery or crafts!

Judge’s comment: "Saamia clearly has a great open mindset - mixing a laser focus on delivery with self-development and purpose-driven work"

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