Numbers aren’t everything, but Miftari’s two-strong team helped generate the IoD 728 national print mentions in 2018, including 72 front-page stories; and 499 national broadcast hits on topics from Brexit to Carillion’s collapse and International Women’s Day. Her employer says she’s "instrumental in the IoD’s efforts to represent its members and make the case for good corporate governance".
The secret to being a good comms pro in 2019 is... Relationships. The people you meet and the connections you make over time serve you well in most places of work, but none more so than this industry. Whether it's internally, with clients or journalists, relationships built on trust always go a long way.
If I could change anything about the PR industry, it would be... To make it more inclusive, particularly at the top. If everyone in a room looks, sounds and thinks the same, it's difficult to know what you might be missing. The industry is built on engaging with a diverse range of audiences, and should reflect that.
I'm inspired by... The entrepreneurs I meet through my job. It's impossible to understate the dedication running your own business takes – people often put everything on the line, yet somehow find a way to carry on when the going gets tough. The resilience I've been lucky to see first-hand is so motivating.
If I wasn't in PR, I'd be... Trying to make a success of running my own start-up. I've always had a bit of entrepreneurial spirit, having previously tried my hand at running commercial events and co-founded a tech company. If the right idea came along I'd love the opportunity to make it a reality.
Judge’s comment: "Donjeta has had a clear run of success with regards to consistent communication around a critical issue - corporate governance"