With four promotions in three years, Nadine has certainly made her mark. She manages two of the agency’s largest global accounts, Bose and Diageo, and is an innovator, having led a partnership with sister agency TBWA to establish "PUNK" - a service offering pro-bono fees for businesses dedicated to social innovation.
The secret to being a good comms pro in 2019 is... Having confidence without attitude. Leadership style is constantly changing in 2019 and to gain the trust of clients, it is important to know that you are not running their business, but are an extension of their team and are helping their business to grow through the advice you give.
If I could change anything about the PR industry, it would be... The misconception that PR is all about media relations and the media contacts that PRs possess. Although media relations is hugely important, PR has a much larger role to play in shaping positive brand perception, commercial outcomes and contributing to global sales strategies.
I'm inspired by... My grandfather, who brings life to the word tenacity. From unimaginable hardship as a child refugee to leading the largest oil company in the Middle East, my grandfather is the definition of determination, and has shown me the importance of pushing yourself out of your comfort zone to achieve your goals.
If I wasn't in PR, I'd be... Be aspiring to be the next Christiane Amanpour as I absolutely love meeting new people, learning about their different cultures and telling their stories!
Judge’s comment: "At the age of 25, Nadine is a clear high flier"