Moving from being intern to VP of EMEA comms in just five years, Jaksic is charged with protecting and growing the reputation of an investment business managing over $1.8 trillion in assets. Described as an "excellent relationship builder" who "always goes the extra mile", Jaksic leads on creative campaigns across Europe and advises on reputational management issues.
The secret to being a good comms pro in 2019 is... Having integrity, remaining focused and being as much of an expert in your field as you can be. I don't think this ever changes, so it is more of a permanent secret than just one for 2019.
If I could change anything about the PR industry, it would be... The lack of socio-economic diversity. The industry needs to focus on making itself more accessible, visible and to challenge stereotypes that don't do us any favours.
If I wasn't in PR, I'd be... In the wrong career! Oddly, I've known I wanted to be in PR since my early teens and that hasn't changed since.
Judge’s comment: "Very strong experience in a complex field"