PRWeek UK 30 Under 30 2019: Kirsty Ireland, Skyscanner

PRWeek UK's 30 Under 30 list for 2019 features Kirsty Ireland, public and regulatory affairs manager, Skyscanner (28).

Ireland has a crucial role at the travel search website, leading and executing its public and regulatory affairs strategy globally. Skyscanner says she’s had an "incredible" impact over two-and-a-half years. "There are not many practitioners who, in such a short time, could confidently testify to Brussels regulators and US government committees with such coherency and competency," the company explains.

Take me back to the full 30 Under 30 2019 list

The secret to being a good comms pro in 2019 is... The ability to be able to look around corners and horizon scan. The political and social environment is changing so quickly that future-proofing your message is essential, and being able to anticipate what might come next, whether that's in your favour or not, is vital.

I'm inspired by... Women. Women have to balance many competing priorities, especially if they want to have a family and a career. The number of inspiring female leaders grows constantly. For me, someone who embodies what it means to be successful and balance those priorities is Sheryl Sandberg, particularly for women working in tech.

If I wasn't in PR, I'd be... Probably working in the third sector or an NGO. I have always been particularly interested in how policies affect people and in projects that leave a positive social footprint.

Judge’s comment: "Kirsty demonstrates the agility and commitment that is required of an in-house role"

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