According to her employer, Harrold’s lust for discovery and passion for travel has kickstarted a whole new specialism at FHF, with her expertise turning one client into three retained clients and multiple projects. Credited with pushing clients out of their comfort zones; for example, working with the world’s first Michelin-starred street food chef for a Singapore Airlines pop-ups campaign.
The secret to being a good comms pro in 2019 is... Nothing new – we may have the world at our fingertips these days, but that doesn't mean you can fake the basics like originality and organisation.
If I could change anything about the PR industry, it would be... The fact our work is often still so fractured from wider marketing and comms. Integration is absolutely key to reaching and converting in today's consumer culture, and yet too many brands are still allowing different business functions to operate in silos. We need to encourage better practice.
I'm inspired by... Risk-takers. Success born from risk is far more fulfilling than the status quo. Plus, it takes a lot of courage to step out of your comfort zone – be it a person, a brand or a company.
If I wasn't in PR, I'd be... A professional tourist (apparently it is a real job) or a media lawyer (the career I actually studied for, before I found my way into PR, but those negotiating skills haven't gone to waste!).
Judge’s comment: "Amity has a fantastic mix of entrepreneurialism, creativity and business acumen"