Having switched "effortlessly" from engineering to food-and-drink comms on joining Cirkle, Forshaw has excelled - surpassing his annual financial KPI within the first month of 2019. His accounts represent fee income in excess of £1m, with major brands including Birds Eye, Kinder, Thorntons, Tic Tac, Nutella, Mr Kipling and Bisto.
The secret to being a good comms pro in 2019 is... Being adaptable and having the ability to deal with different people in a personable way. Where other industries work based on the performance of various systems or programmes, PR is largely dependent on people. Being able to remain calm under pressure is also a necessity for a PR pro.
If I could change anything about the PR industry, it would be... How much people appreciate its value. Measurement has always been a challenge, although companies are getting much better at it now and relating campaigns to the bottom line. It's important to consider the end goal to shape activity from the start, with tangible metrics to prove performance.
I'm inspired by... Experiencing new places and different cultures. My clients are mostly FMCG brands, so it's really interesting to see how products, brands and stores differ from place to place. Taking inspiration from across the globe can help to bring new ideas and approaches to the UK, adapted to suit the market.
If I wasn't in PR, I'd be... Trying to find my way in sport somehow, more likely as a writer than a competitor!
Judge’s comment: "Adam demonstrates how a focus on client management can deliver great growth for an agency in a short space of time"