This latest PR push is the brainchild of The Bat Conservation Trust, founded in 1990 to promote bats.
'People associate them with vampire films and vermin - like rats,' said a BCT spokeswoman.
'But they're fascinating - they navigate at night by making high-pitched noises, and they are useful for pest control as they hoover up insects.
A pipistrelle can get through 3,000 midges a night,' she added.
The BCT's most recent PR stunt has seen ex-England cricket captain David Gower roped in to pose with a cricket ball in one hand, and a (captive) bat in the other to promote a 'European Bat Night'.
Bat and ball... geddit? Good thinking, BCTmen.