Cadwallader strives to be a force for good – and has brilliantly used PR tactics to this end. To give two examples, she helped gain international coverage for needs around postpartum haemorrhage, and kick-started conversations around social media’s impact on girls’ mental health using interviews with teenagers.
The secret to being a good comms pro in 2019 is... Looking after yourself – and having a support network that will, when you can't. The PR industry can exert a particular pressure on mental health and being able to talk about it is really important. No-one's invincible.
If I could change anything about the PR industry, it would be... Greater diversity. To deliver great comms, we need a broad range of life experiences and perspectives to inform our thinking. I think the industry needs to be more accessible, and agencies shouldn't shy away from seeking out talent in less obvious places and from less 'traditional' paths.
I'm inspired by... The amazing women getting shit done – Gina Martin has criminalised upskirting; Amika George is tackling UK period poverty; and Greta Thunberg will not stop until the climate crisis is everyone's first priority. And I'm naming my first child after AOC.
If I wasn't in PR, I'd be... Less tactful.
Judge’s comment: "Bea is a real example of an authentic communicator who passionately believes in what she is doing and demonstrates how this authenticity drives results"