Bogues is credited with "warping" how brands talk to consumers, helping launch FleishmanHillard Fishburn’s youth-and-culture team whilst leading work that "joins the dots between brands and people". The agency says his ‘Gen Z’ insights have shaped creativity and generated £500,000+ of revenue. He was pivotal in the creation of FHF’s global influencer marketing strategy, TRsUE INFLUENCE.
The secret to being a good comms pro in 2019 is... Understanding how people think whilst knowing how everything maps back to business objectives. Also, not being afraid to challenge creatives and the opinions of those in more senior positions.
If I could change anything about the PR industry, it would be... The need to "tick boxes". Whether that be when coming up with creatives, hiring staff or trying to define yourself within the space. There's an element of fluidity that needs to run, internally and externally, throughout the industry.
I'm inspired by... People who see what they want to change in the world and actually set things in motion to achieve the change. Be it the editors of zines, my seniors or activists.
If I wasn't in PR, I'd be... Either trying to make it in the world of fashion as a writer or stylist, or continuing on from my degree and working in the City as a lawyer.
Judge’s comment: "Andre clearly demonstrates how to push boundaries creatively with a focus on commercial acumen"