Aktinson is solely responsible for consumer, corporate, internal and crisis comms for BuzzFeed across EMEA and APAC. As well-being multi-skilled, she’s a creative comms thinker, too; producing a two-month exhibition of BuzzFeed content at BoxPark to elevate its entertainment content, for example.
The secret to being a good comms pro in 2019 is... Always having a phone battery pack to hand, ability to do 36 things at once and a strong alcohol tolerance.
If I could change anything about the PR industry, it would be... People should be kinder to one another.
I'm inspired by... The editors, reporters and execs I work with! They're the best in the business and make 'real world' impact; from saving people from being wrongly deported to getting BTS to answer weird questions for the fandom.
If I wasn't in PR, I'd be... Better rested, running a yoga studio in Barcelona.
Judge’s comment: "Seriously impressive"