Vada Media to run UK tequila beer PR launch for Salitos

Vada Media has scooped the PR account to launch Salitos, the UK's first beer made with tequila.

Salitos - a bottled beer with a shot of the strong spirit - is to launch nationwide in the UK next month.

The account will see Vada, the PR agency set up by former Queercompany PR director Steve Bustin, target the lifestyle press and handle a launch party in London next month.

Vada will also undertake PR tactics on the back of advertising by Bristol-based Rhythmm.

Salitos bottles - which have bases designed to double up as bottle openers - will be distributed in the UK by premium lager importer and distributor BB Supply Centre.

Vada Media reports to BB Supply Centre marketing manager for Salitos Errol Henrickse.

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