Westminster Strategy account director Tim Wilson is to join as director of policy on 1 October, while Informa Media's group editorial director Sarah Walker is to join in mid-November as marcoms director.
CEO John McVay said they would bring 'fresh thinking' to the body, and help beef up its lobbying work around the Communications Bill, which will be presented to Parliament after the Queen's Speech on 1 December.
A draft Bill was published in May, and PACT has been lobbying for content creation to be included and for measures to ensure a fully competitive market in content supply.
PACT also wants super-regulator Ofcom to be handed powers to regulate terms of trade between broadcasters and independent producers.
It welcomed Lord Puttnam's pre-legislative scrutiny committee findings in July, which recommended support for independent production companies.
Wilson replaces Kris Jones, who left four months ago. Walker replaces Patrick Robinson, who left almost four months ago to handle comms for a team of BBC consultants setting up a public service broadcaster in Bosnia.
PACT represents the commercial interests of around 1,000 independent film, TV, animation and new media production companies with a total turnover of more than £1bn.
McVay said next year PACT would be undertaking lobbying campaigns surrounding the Government's strategy on broadband and digital TV and the 2006 renewal of the BBC's Charter.