Tiny Tickers, a charity focused on serious heart conditions in babies, asked Golin to increase awareness of the issue and raise its profile ahead of planned fundraising in 2019.
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With Christmas ahead, Golin realised the only thing affected families wanted for their children was for their heart to keep beating. The agency devised a Christmas campaign that went straight to the heart of festive consumerism using simple visual symbolism.
In the week before the big day, with shoppers busily hunting for last-minute gifts, the Christmas lights in the West End's Seven Dials were connected to the heart monitor of Billy, a two-year old heart patient.
Alongside the stunning live spectacle, which involved four kilometres of cable and 13,000 LEDs, Billy’s mum Rebecca did media interviews and Golin created an emotive video telling his story.
Tiny Tickers’ web traffic more than quadrupled after the campaign thanks to more than 200,000 people seeing the Seven Dials spectacle in person, with others hearing about it through media coverage in the UK and 30 other countries. Donations more than doubled compared with the same period the previous year.
Judge's comment:
Ingenious and made a difference; a brilliant idea leveraging tech to deliver a powerful message
Highly Commended:
#CoverTheProgress
Ketchum for Discover Puerto Rico
After Hurricanes Irma and Maria devastated Puerto Rico in 2017, the island appeared all but decimated to potential tourists. Ketchum launched #CoverTheProgress to demand fair, forward-looking coverage of the island from media. Positive coverage aplenty was achieved, and hotel occupancy and sales of package deals in the country are on the up.
