PRWeek Global Awards 2019: winners revealed

Senior figures from across the global PR and communications industry assembled in London tonight to discover who would take home the coveted trophies at the PRWeek Global Awards 2019.

MSL's Always Fights to #EndPeriodPoverty for Procter & Gamble won multiple gongs
MSL's Always Fights to #EndPeriodPoverty for Procter & Gamble won multiple gongs

Weber Shandwick won the most Awards in the night, with six – although after four years, its Global Agency crown passed to sister Interpublic consultancy Golin.

The Editor’s Choice award for Campaign of the Year went to Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York). The campaign won three awards overall as MSL picked up four in total.

Among the other Gold Award winners, HP Inc. picked up the Global Brand prize, while the company’s Karen Kahn was named Global Professional – In-house.

London’s Manifest Group was named International Agency, Gail Heimann of Weber Shandwick New York won the Global Professional – Agency accolade, and Peter McGuinness of Chobani was named Global Marketer.

The PRWeek Global Awards winners were announced on Tuesday evening at a gala awards night at London Marriott Hotel, Grosvenor Square.

The Awards celebrate transformative work that crosses global territories, as well as the best work in different regions.

An elite panel of judges from across the US, UK, Europe, Asia, LATAM, Middle East, Americas and Africa reviewed and scored each entry.

This year there were nine new categories, all focused on different regions.

Check out the full shortlist here and see the full list of winners below. Click on the category headlines to find out more about the winning and highly commended entries:

Global Citizenship

Highly commended: Girls4Tech by MasterCard

Winner: The Christmas advert that never was by Weber Shandwick for Iceland Foods (Manchester)

Consumer Launch

Highly commended: Big Bell by Edelman for Taco Bell (London/LA) 

Winner: Blackout Track by Edelman for ASICS (London)

Employee Communications

Highly commended: PVH2O Campaign by PVH Corp. (New York)

Winner: AXIS Capital "Tomorrow Matters Today" by AXIS Capital with agency support from Ketchum, Daggerwing, and Brilliant Ink (New York)

Global PR Breakthrough

Highly commended: Breaking the Internet with adidas and a GOAT by Hill+Knowlton Strategies for adidas (London)

Highly commended: Big Mac 50th Anniversary by Golin for McDonald's (Chicago)

Winner: Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York)

Issues and Crisis

Highly commended: The Cape Town Water Emergency: from crisis to opportunity by Weber Shandwick for South African Tourism (Johannesburg)

Winner: Cyber-Crime: a campaign that didn't add up by Weber Shandwick for HSBC UK (London)


Highly commended: Who Sprinkled Salt on My Cake? by Weber Shandwick Korea/McCANN Health Korea for Eisai Korea (Seoul)

Winner: The cUUpcake by DNA medical communications for Roche (Hong Kong)


Highly commended: #CoverTheProgress by Ketchum for Discover Puerto Rico (New York)

Winner: Twinkle Twinkle Little Heart by Golin for Tiny Tickers (London)

Corporate Social Responsibility

Highly commended: #DefyTheName by Dini von Mueffling Communications for Monica Lewinsky (New York)

Winner: The Christmas advert that never was by Weber Shandwick for Iceland Foods (Manchester)

Product Brand Development

Highly commended: Highway Gallery by TBWA\RAAD for Louvre Abu Dhabi, ADTCA (Dubai)

Winner: Man Vs. Glue by Burson Cohn & Wolfe for Krazy Glue (New York)

Global Creative Idea

Highly commended: #EqualAtWork by Vodafone Group (London)

Winner: Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York)

Global Content

Highly commended: The Global Talent Crunch by Man Bites Dog for Korn Ferry (Brighton)

Highly commended: Data guru living with ALS modernizes industries by typing with his eyes by Microsoft for Microsoft (Redmond)

Winner: Zippo - Walk of Flame by DeVries Global for Zippo (New York)

Public Sector

Highly commended: Day of the Dead 2018 by MSL for Mexico Tourism Board (New York)

Winner: Tetas Con Proposito by Orange 360 for Liga Contra el Cáncer Perú (Lima)

Corporate Branding

Winner: Mastercard Drops its Name by Ketchum and BMF for Mastercard (New York)

Best Influencer Marketing Campaign

Highly commended: #BehindCarDoors by MSL for Renault (London)

Winner: Flight HIV101 by 90TEN for Gilead (London)

Global Integration

Winner: Deloitte City Mobility Index by Deloitte Global (Chicago)

Global Event Activation

Highly commended: Team AkzoNobel in the Volvo Ocean Race by Mallory Group for AkzoNobel (London)

Winner: Day of the Dead 2018 by MSL for Mexico Tourism (New York)

Best Campaign – Asia-Pacific

Highly commended: The cUUpcake by DNA medical communications for Roche (Hong Kong)

Winner: Who Sprinkled Salt on My Cake? by Weber Shandwick Korea/ McCANN Health Korea for Eisai Korea (Seoul)

Best Campaign – LATAM

Highly commended: Day of the Dead 2018 by MSL for Mexico Tourism Board (New York)

Winner: Fighting Financial Exclusion in Brazil by Sherlock Communications for Airfox (São Paulo)

Best Campaign – Middle East/Africa

Highly commended: The Super Six - GOSHxSuperhope by Hill+Knowlton Strategies MENA for Great Ormond Street Hospital (Dubai Media City)

Winner: #HearItFromMe by Edelman Dubai for LinkedIn

Best Campaign – Continental Europe

Highly commended: Endless Ocean by Weber Shandwick for Friends of Glass/FEVE, the European Container Glass Federation (Brussels)

Winner: Flight HIV101 by 90TEN for Gilead (London)

Best PR Professional – LATAM

Winner: Laura Schoen, Weber Shandwick

Best PR Professional – Middle East/Africa

Winner: Rashed Al Harmoodi, Mubadala Investment Company

Best PR Professional – Continental Europe

Winner: Didier Lagae, Marco de Comunicación

Best Agency – Asia Pacific

Winner: WE Communications (Asia Pacific)

Best Agency – LATAM

Highly commended: Weber Shandwick LATAM (New York)

Winner: Sherlock Communications (São Paulo)

Best Agency – Middle East

Highly commended: Four Communications Group

Winner: APCO Worldwide

Best Agency – Continental Europe

Highly commended: EM

Winner: 90TEN

Gold Awards

Global Brand

Winner: HP Inc.

Global Marketer

Winner: Peter McGuinness, chief marketing and commercial officer, Chobani

International Agency

Highly commended: MWWPR (New York)

Winner: Manifest Group (London)

Global Professional – In-house

Winner: Karen Kahn, HP Inc.

Global Professional – Agency

Highly commended: Caroline Dettman, Golin (Chicago)

Winner: Gail Heimann, Weber Shandwick (New York)

Global Agency

Highly commended: Edelman

Winner: Golin

Editor's choice

Campaign of the Year

Winner: Always Fights to #EndPeriodPoverty by MSL for Procter & Gamble (New York)

Click to see the full shortlist

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