Philip Morris International suspends iQOS influencer campaigns

Philip Morris International has suspended the use of influencers to promote its iQOS heated tobacco products after it emerged that an iQOS ambassador was younger than 25 - the minimum age its own policies prescribe for influencer marketing campaigns.

by Arvind Hickman
Russian influencer Alina Taplina promoted iQOS products as a 21-year-old
Russian influencer Alina Taplina promoted iQOS products as a 21-year-old

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