Some unexpected publicity fell into Starbucks’ lap after an errant coffee cup showed up on Sunday night’s episode of Game of Thrones. So far, the Seattle coffee giant has remained silent, and Twitter users, including the brand Steak-umm, are impatiently waiting for a response.
Asked by PRWeek about how Starbucks is responding to the matter, a representative said the brand "doesn’t have anything to share."
Legions of brands, ranging from Bud Light to Mountain Dew, jumped at the chance to promote themselves as HBO’s hit show wraps up its final season, as reported by Fast Company. Despite those efforts, Starbucks stole the spotlight with zero expense (plot twist: the coffee cup may not have even come from Starbucks).
Starbucks’ unwillingness to step up didn’t stop Dictionary.com from joining the conversation.
Analogy. Noun. A similarity between like features of two things, on which a comparison may be based— Dictionary.com (@Dictionarycom) May 6, 2019
E.g. Thou is to modern English as a Starbucks cup is to Winterfell. https://t.co/VQ7UR37bax pic.twitter.com/KOOheBdmja
Now, Twitter is coaxing the company to respond.
@Starbucks your silence is deafening— Steak-umm (@steak_umm) May 6, 2019
the starbucks social media team is nervously awaiting legal clearance for their tweet: "yaaasss we stan a dragon kween" in response to the GoT cup incident— adam meller (@mellerad) May 6, 2019
@Starbucks yo... get this GOT response right y’all... be funny and clever about it... you’ve got this...— ?? Nico Martini?? (@drnicomartini) May 6, 2019