Grooming brand win for Talker Tailor Trouble Maker

The King of Shaves has appointed the creative agency to launch its new lifetime-use, plastic-free range, Code Zero.

The UK’s largest independent grooming brand expects the Code Zero range will save 15+ tonnes of plastic per year. The lifetime-use, refillable products are made from aluminium and cork, with 100 per cent recyclable and/or compostable refills.

Talker Tailor has also negotiated the support of Surfers Against Sewage and the inception of a joint-branded product, available exclusively online.

Additionally, the #MyCodeZero is a purpose-led platform designed to unite industries into 'zero-ing out' bad from our planet and the move forms part of a long-planned, sustainable and responsible brand and platform shift for King of Shaves.

Steve Strickland, co-founder at Talker Tailor said: "We are basically David Attenborough."

King of Shaves exec chairman Will King said he was delighted to work with the Talker Tailor team and described the launch as the biggest move in King of Shaves’ 25-year history: "Here's to a sustainable, long-term future with them as we work together to bring our lifetime-use, not single-use, brand Code Zero into the world and work to rid our world of single-use plastic," he added.

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