Comedian Dave Gorman finds inspiration in Unilever's logo

The TV presenter poked fun at the CPG giant's hard-to-believe explanations of its logo elements, and then threw in some of his own.

Ever notice that Unilever’s logo is made up of smaller elements?

The CPG giant explains the meanings of the symbols on its website, but as comedian Dave Gorman pointed out in a Twitter thread, some of the descriptions are "very weird."

The funny guy tweeted on Wednesday morning that the explanations look like Unilever’s marketing team "had a brainstorm, threw some ideas on the board and then couldn’t be arsed to write them up properly because they didn’t expect anyone to ever read them."

Case in point: Gorman tweeted a screenshot of Unilever’s description of its ice cream symbol, which includes the text, "A treat, pleasure and enjoyment pleasure, enjoy, refreshment, dessert, fun."

Then he moved on to a screenshot of Unilever’s description of its palm-tree symbol: "A nurtured resource, symbolizing our respect for the natural world tree, forests, growth, environment."

Yes, those are real descriptions on the Unilever website.

Then Gorman really started having fun by posting fictional descriptions. (We double-checked the site to make sure).

Real or hoax? Some social media users questioned whether Gorman made it all up or Unilever changed the descriptions after he tweeted about them.

A Unilever representative was not immediately available for comment.

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