NEW YORK: Snap’s Rachel Racusen has joined The Wing, a co-working and membership club for women, in the newly created position of VP of communications.
Based in New York, Racusen reports to The Wing CEO Audrey Gelman. There are three people on the company’s comms team.
Racusen was brought on to tell "The Wing’s story of rapid growth and meaningful impact as it expands across the country, internationally and into the digital realm," a spokesperson explained via email.
The Wing also announced it hired Airbnb’s Nickey Skarstad as VP of product and Casper’s Saumya Manohar as general counsel.
While its valuation hasn’t been disclosed, The Wing has raised a total of $117.5 million after closing a $75 million Series C at the end of last year.
"In two short years, The Wing has already carved out an incredible brand and proven to be a driver for cultural change – and they’re just getting started," Racusen said in a statement. "I’m delighted to join their team as they continue to scale quickly and expand their offerings."
Most recently, Racusen was director of comms at Snap, serving there for about two years. Prior to that, she worked at the Obama White House for two stints as a comms adviser. Between her tenures at the White House, she was VP of comms at MSNBC. She also served on Obama’s 2012 re-election campaign as deputy national comms director.
Racusen’s experience also includes roles at SKDKnickerbocker, FEMA, and the House Education and Labor Committee. Gelman was also an SVP of public affairs at SKDKnickerbocker.
Racusen is the latest political hire at The Wing. Zara Rahim, senior director of comms, is a veteran of Secretary of State Hillary Clinton’s 2016 presidential bid, the Obama White House, and Obama’s re-election campaign. Rahim also worked in public policy and comms at Uber.
Giovanna Grey Lockhart, leader of The Wing’s civic engagement and impact work, served as senior advisor to Sen. Kirsten Gillibrand (D-NY).
Snap hired Julie Henderson as EVP and chief comms officer, supported by its new U.S. AOR PMK-BNC as well as financial comms shop Sard Verbinnen & Co. Mary Ritti, Snap’s former VP of comms, is retiring.