Breakfast Briefing: 6 things for PR pros to know on Tuesday

40 Under 40 nominations open; "One Shining Slogan" winner; Howard Schultz's not-yet-named social media manager mocked; REI's new campaign; other news.

Image credit: Getty Images
Image credit: Getty Images

Nominations are now open for the PRWeek U.S. 2019 40 Under 40. Don’t miss your chance to honor individuals who are redefining the role of communications, PR, and marketing. The deadline for nominations is May 7. Go here for more information. 

The Virginia Cavaliers won the school’s first men’s college basketball national championship. But we know the question you really want the answer to: Who won PRWeek’s "One Shining Slogan" Bracket? Throughout most of the day Monday, Nike’s Just Do It slogan was winning. But with a furious late rally, Got Milk? secured the victory and the title. Congrats to Goodby Silverstein & Partners, the creators of the campaign, and thanks to the thousands of fans for voting in our polls.

REI has a new national brand campaign called "Find Out." The campaign aims to reframe "how people think about the powerful role the outdoors can play in their lives and sets out to tackle head-on the trend that more than half of Americans do not recreate outside even once a year," a statement said. The campaign launched with three videos -- SilenceDirtEarthworm-- "designed to get people off mobile devices and into fresh air."  

Howard Schultz’s social media community manager is being mocked before the role is even filled. The former Starbucks CEO is considering an independent run in the 2020 presidential election and is seeking social media managerThe Guardian published a tongue-in-cheek "handy guide" for the person who gets the gig. Amy Brown, the former "sass master" behind Wendy’s Twitter account, also posted a sarcastic tweet about the job on Monday: "Comfortable getting dragged all day, every day by literally everyone? I’ve got a job for you." Schultz is also looking for a social media director.

Former National Republican Congressional Committee executive director John Rogers is launching Torchlight Strategies with veteran ad-maker Jason Meath. The political consulting firm will offer political ad-making and general consulting services to Republican clients and will also seek some public affairs work. (Politico)

Sean Spicer didn’t regret his six months in the White House, he said on his book tour in Orlando, Florida, on Monday. The former White House communications director also told the audience that, once in office, President Donald Trump didn’t need a normal media operation. He also said Trump was dismissive of the press and thinks he doesn’t need them to spread his message. Additionally, Spicer defended his successor, Sarah Sanders, for not holding briefings for months, according to the Orlando Sentinel. Spicer is getting back in the game, assisting with a campaign for Tommy Tuberville, who is running for Senate in Alabama as a Republican.

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