Breakfast Briefing: 5 things for PR pros to know on Thursday morning

IPG combines Current Marketing, Creation; Arby's lifts lid on sandwich-themed subscription box results; Elon Musk helps Sheryl Crow; Joe Biden apology video mocked.

Photo credit: Getty Images
Photo credit: Getty Images

New from PRWeek this morning: Interpublic Group has merged Current Marketing and Creation into a midsize agency called Current Global, effective April 1. Current founder and president Virginia Devlin and Creation global president George Coleman are serving as co-CEOs of the new shop. Get the details here

Arby’s has the meats…and subscription boxes. But do people actually want a monthly sandwich-themed one? The answer is yes. All 250 six-month subscriptions sold out in 55 minutes, with more than 3,700 people signing up for the waitlist on ArbysoftheMonth.com. Arby’s CMO Jim Taylor gave us the inside story on the campaign’s strategy, tactics, and results.

Tesla reports biggest sales drop in history. About 63,000 vehicles were delivered to customers in the first three months of 2019 — a 31% drop compared to the prior quarter. It was the first quarter-to-quarter drop in sales at Tesla in nearly two years and the single largest drop ever. (CNN) In other Tesla news, the government’s contempt case against CEO Elon Musk is scheduled to be heard in court today. And here’s an interesting exchange Musk had on Twitter with singer Sheryl Crow yesterday (who, by the way, loves her Tesla).

Joe Biden’s apology video is being mocked. The former Vice President addressed recent accusations of inappropriate behavior by several women’s in a video posted to his Twitter and Instagram accounts on Wednesday. Biden explained "social norms have begun to change" and said he has always "tried to make a human connection." He ended the video saying he will be much more mindful of personal space. Biden’s "social norms" statement generated backlash on Twitter, with some finding it tone-deaf. Salon called the video the "weirdest campaign kickoff ever" for the likely Democratic frontrunner; and Samantha Bee released her own delightfully awkward message in response to Biden on Wednesday night’s episode of "Full Frontal."

And then there were eight. That's how many contenders are left in PRWeek’s "One Shining Slogan" Bracket. Voting is open for the four matchups that will determine who advances to the semifinal round.

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