PALO ALTO, CA: Chase, former PR director at Twitch, has joined StreamElements as its first head of communications.
Chase, who started at the company on Monday, is overseeing global comms and working to educate the media about StreamElements’ value proposition as a platform for content creators. Based in the San Francisco Bay Area, Chase is reporting to CEO Doron Nir.
Chase, who goes by one name, left his role as Twitch’s longtime PR director in February.
StreamElements’ growth has attracted the attention of not only content creators, but also brands, agencies, and investors, Chase said, via email.
"Given this attention, it’s the ideal time to ensure press are well-versed in the company’s offerings and vision," he said. "My primary role will be helping to shine a light on all of the cool things they are doing in an industry that I’m passionate about."
StreamElements is a platform for content creators that incorporates monetization, audience engagement, and live-stream production. Chase said it is the first company to bundle functionalities such as chatbots, loyalty systems, and overlays.
StreamElements recently raised $11.3 million in Series A funding, led by Pitango VS. The platform grew its user base six-fold in 2018, according to a statement from the company. More than 200,000 Twitch and YouTube channels use StreamElements, and top streamers such as Shroud, TimTheTatMan, and Casey Neistat use its services, according to a statement.
StreamElements could grow its comms team and hire an agency, Chase said.
"Eventually, as the brand continues to grow, we will expand the team," he said. "Right now, I’m just trying to build a good foundation for its approach to comms."
The company previously worked with Clarity PR on a short-term basis.
Chase joined Twitch in 2013 and was the only publicist on staff for six years, according to a statement. He managed PR agencies in Europe, Asia, and Latin America and oversaw domestic and international media relations. Twitch was acquired by Amazon in 2014 for almost $1 billion in cash.
Chase began working with Twitch in 2011 when he was a staffer at Access Communications; he helped the company spin off from online broadcasting company Justin.TV.