Breakfast Briefing: 5 things for PR pros to know on Tuesday

Llorente & Cuenca becomes LLYC; Brands that won social on April 1; Bud Light is "feeling dangerous"; PRWeek's March/April issue cover contest winner.

Photo credit: Getty Images
Photo credit: Getty Images

Llorente & Cuenca has shortened its name to LLYC. The Spain-headquartered firm also rolled out a new slogan "Anticipate: Embrace Disruption." Go here to read about the reasoning behind the changes, as explained by the firm’s recently appointed U.S. CEO Mike Fernandez.

Here are the brands that won social media on April Fools’ Day: Google Maps, which temporarily added a version of the classic Snakes game into its app, got 9,700 mentions on social; Nintendo garnered 5,100 mentions on social when it turned round character Kirby into a cube; Burger King’s Impossible Whopper received 2,400 mentions; McDonald’s posted a series of April Fools jokes, grossing 1,300 mentions, including announcing the "McPickle burger" in Australia, and an Instagram video announcing "Shake Sauces" that garnered 174,000 views; and New England Patriot Tom Brady got fans excited with a fake retirement announcement, making the NFL the ninth most mentioned brand in social media related to April Fools’ Day with 1,500 mentions, according to social media analytics firm Talkwalker.

Wish certain brand stunts you saw yesterday weren’t just pranks? Take our poll to tell us which one you want to see turned into a reality.

Bud Light is "feeling dangerous." The Cleveland Browns posted a tweet with an image of newly introduced Odell Beckham Jr. holding up his Browns jersey and the text, "Hey @budlight, things just got real. You better get more fridges." The beer brand responded right away with the tweet, "We’re feeling dangerous. Let’s raise the stakes." Outlets are speculating that Bud Light might be planning to put victory fridges in bars across the area that could only be opened when the Browns win their first game, as the brand did last season.

And finally: Check out the winner of PRWeek’s March/April issue cover contest. The winning design was created by Entercom associate art director Alexis Graf, conveying the Hall of Femme-inspired message "Harmonious in difference, united in strength."

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