Watch: Sainsbury's 'couldn't care less' about plastics in Greenpeace April Fool film

Sainsbury's 'head of PR' Polly Ethylene stars in the environmental campaign group's video, which mocks the supermarket giant for its 'pitiful progress' on reducing plastic packaging.

The video, released today (1 April), begins with Ethylene pleading with people to "please stop f*cking asking us about what we're doing with plastic packaging" and continues in sarcastic fashion throughout, asking questions like: "If we didn't have plastic, what would we wrap things like bananas in?"

"We called out Sainsbury’s last year for its poor policies to address its contribution to the plastic waste crisis, and it has made pitiful progress since," said Elena Polisano, ocean plastics campaigner at Greenpeace UK. 

"When it comes to reducing plastic packaging, Sainsbury’s is worst in class. To keep plastic pollution off our streets and beaches, and out of our rivers and seas, just improving recyclability isn’t enough. Sainsbury’s must act now, and eliminate unnecessary and unrecyclable plastic by 2020."

Greenpeace published research last week that looked at publicly available plastics pledges from the top 10 UK supermarkets since January 2018 and found Sainsbury’s was the worst performer.

According to Greenpeace, Sainsbury’s promised to cut just 77 tonnes of plastic packaging, while Asda achieved 6,500 tonnes of reductions. Sainsbury’s published no information about the number of units of plastics cut, while Marks and Spencer and Co-op both reduced their output by more than 500 million units.

However, a Sainsbury’s spokesperson responded: "Greenpeace says we have pledged to reduce plastic by 77 tonnes and, in fact, we will reduce plastic by well over 2,400 tonnes in the next 12 months alone. For Sainsbury’s branded products, 67 per crent of the plastic that we use is widely recyclable and 100 per cent will be widely recyclable packaging by 2025. We have ambitious targets to continue to reduce plastic across our product range."

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