Breakfast Briefing: 5 things for PR pros to know (for sure) on April Fools' Day

2019 Salary Survey; How 5 brands (and a PR firm) are celebrating April 1; Comscore execs depart; Kellogg nears deal to sell Keebler, Famous Amos business to Ferrero; and other news.

Photo credit: Getty Images
Photo credit: Getty Images

The results of the 2019 PRWeek/Bloom, Gross & Associates Salary Survey are in. Wages are up, and company departures are down. A key facilitator of those trends is measurable, positive movement on two issues the workforce has long focused on: flex time and the gender pay gap. Read the full story here

A polite car horn, Bluetooth aligners for "tooth-based communications," a Build-A-Bear dating app. Gee, I wonder what day it is today? Here’s how five brands (and one PR firm) are celebrating April 1. To make sure a joke won’t fall flat, brands and agencies should find the youngest people in their office and test April Fools’ Day ideas on them, suggested Dini von Mueffling, CEO and founder of Dini von Mueffling Communications. "They’ve seen every meme and if they don’t crack a smile, you’re toast," she said. Here are her other tips on how to execute a perfect April Fools’ Day joke.

Two Comscore execs have abruptly departed. Bryan Wiener and Sarah Hofstetter stepped down from their roles as CEO and president of the company, respectively. Dale Fuller, a member of the company’s board of directors, was named interim CEO. Hofstetter’s position is not being replaced at present. (Variety)

Sweet deal. Kellogg is nearing a deal to sell its Keebler, Famous Amos, and fruit snacks businesses to Nutella-owner Ferrero for between $1 billion and $1.5 billion. An announcement could come as soon as Monday. (CNBC)

And finally: After one round of voting, the field has been cut in half. Thirty-two of the best campaign or company mottos of all time remain in PRWeek’s "One Shining Slogan" Bracket. Vote now to decide which ones will advance to the round of 16.

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