Dell poaches ex-HP comms boss to run PR across EMEA

Dell has recruited former Hewlett Packard corporate communications chief Roger Wilson to head its PR operation in the EMEA region.

Wilson took up the post of EMEA director of corporate communications this week, replacing Jerele Neeld who has moved to Dell's global headquarters in Austin to become director of global industry analyst relations.

Wilson reports to Dell EMEA president, Paul Bell, and Elizabeth Allen, global vice-president of corporate communications.

His appointment comes as the computer giant seeks to raise the profile of its server and storage products across the region as well as the profiles of senior executives in the individual countries.

Wilson said: 'We need to expand our brand capabilities. We are not just about 'the box', we are more than that.'

Dell has also recently re-organised its external PR support across the region.

This involved the hiring last week of GCI to handle a newly created £1m account providing PR support for 12 countries in the region.

Ogilvy continues as Dell's pan-EMEA corporate and product agency, also handling comms for its financial results (PRWeek, 6 September).

Wilson has more than 20 years' experience in the tech sector holding marketing and communications roles with Singer and Rank Xerox International before joining HP in 1984.

He quit HP, where he had the title of EMEA director of brand and company communications and was based in Geneva, at the end of last year ahead of its merger with rival Compaq.

Wilson said that his decision to leave was not linked to the merger.

Following the £13bn merger, which concluded earlier this year after a long battle with the US competition authorities, HP's in-house team has been re-organised.

Anne Eckert has been appointed to replace Wilson and in the UK Nicola Adamson has been appointed as UK head of corporate communications. She took the role after handling a similar position at Compaq.

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