Fourteen teams have entered the competition and one of them will be heading to the Cannes Lions International Festival of Creativity to take part in the international competition between June 17-21.
Melissa Cannon MPRCA, general manager of PRCA MENA, told PRWeek Middle East: "We are delighted to be conducting the Young Lions PR competition for the MENA region for the fourth year running. This competition provides an incredible opportunity for the rising stars in the industry to demonstrate their creativity in front of some of the most influential names.
"This year is the biggest yet for PRCA MENA Young Lions, establishing the growth of the association and its reputation on the international stage."
The agency teams that entered this year are:
- Toh - Bassel Barakat and Avinash Ajwani
- Weber Shandwick - Bianca Riley and Sasha Pinto
- Weber Shandwick - Ali Fathalla and Tania Kteily
- Weber Shandwick - Neama Sarrildin and Rowan Saghayroun
- H&K - Aliasgar Gulshan and Sahar Salman
- H&K- Reem Al-Ajeel and Sanjana Soman
- Golin MENA - Ahmed Salah and Sweta Fernandes
- Golin MENA - Nisha Idicula and Suzanne Kanianthra
- Edelman - Mohamad Ghamrawi and Caroline Khoury
- Edelman - Rosina Casserly and Tashana Khan
- Ogilvy - Yara Jishi and Neha Rashid
- Ogilvy - Lucie Abry and Rumana Shaikh
- Ogilvy - Lucie Abry and Rumana Shaikh
- House of Comms - Smriti Talreja and Nikita Potton
The teams have been set a brief set by Education for Employment (EFE) and will have 24 hours to create a campaign.
The brief was set around 4-get-me-not, the only social enterprise in the UAE and the Middle East which focuses on seniors (60 years old and above) as part of its mission to address Alzheimer's Disease, a growing global health issue.
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