Robin Wight steps down from Engine after 40 years

Wight will continue to work with the Ideas Foundation and the Army's information warfare brigade.

Robin Wight is stepping down as president of Engine, the marcoms group he co-created to be the parent company to ad agency WCRS, which Wight founded in 1979 alongside Ron Collins, Andrew Rutherford and Peter Scott.

The news was announced at a party this evening (Thursday) to mark both the 40th anniversary of WCRS and the demise of the agency name. Engine is dissolving all of its individual agency brands, which also include Partners Andrews Aldridge, as part of a new integrated structure for the group.

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Wight started his first ad agency while at university and worked at Collett Dickenson Pearce before going on to co-launch WCRS in 1979. At WCRS, he was the creative force behind, among others, "The future’s bright, the future’s Orange", the 118 118 runners, "The ultimate driving machine" creative strategy for BMW and work for Carling Black Label.

He said: "I would like to thank all those who have contributed to the WCRS – and Engine – story over the past 40 years and will continue to contribute to each successive great adventure. You broke the mould. Together, we had downs, but we had many more ups. When the history of modern advertising is written, WCRS will be shown to have made its memorable mark."

Wight will continue to work with the Ideas Foundation, the charity he founded almost 20 years ago to help young people from disadvantaged backgrounds get into the advertising industry. In addition, he will serve as an honorary colonel in the 77th Brigade, the Army’s information warfare brigade.

Now based in Exmoor, Wight runs the Exmoor Branding Consultancy, which gives marketing advice to local initiatives such as a branding campaign for Exmoor lamb. He is also writing a book on the past 40 years of WCRS and his work in communications, called The Most Fun You Can Have With Your Clothes On.

This article first appeared on PRWeek sister title Campaign

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