Breakfast Briefing: 5 things for PR pros to know Thursday morning

BK's CMO on what boosts the brand's "talkability factor"; Unilever picks "trusted publishers"; Schwarzenegger's unexpected "co-star" at presser; Brands react to #BagelGate; plus other news.

Photo credit Getty Images
Photo credit Getty Images

PRWeek sat down with Burger King’s global CMO Fernando Machado. He explained that Burger King is not the biggest brand in the fast-food industry, so its resources are limited. Go here to see what Machado has identified as a dollar multiplier that differentiates the brand and boosts its "talkability factor."

Unilever is expected to pick a network of "trusted publishers" with which to spend most of its marketing budget on Thursday. With this move, the CPG giant aims to get more control and visibility over where its ads are placed. This will help it reduce ad fraud and improve brand safety and quality of online traffic. (Reuters)

Arnold Schwarzenegger tweeted Wednesday night that he was proud to be the "co-star" of NPR’s legal affairs correspondent Nina Totenberg at a press conference earlier this week. Totenberg is being hailed as a "legend" and "national treasure" on Twitter, after a gif of her getting right up beside the former California governor to ask him questions directly following SCOTUS oral arguments went viral and became a Twitter Moment. Totenberg tweeted Wednesday night that she isn’t a legend, "just a working stiff."

The latest social media controversy: #BagelGate. Twitter user @AlekKrautmann tweeted a picture of bagels sliced like bread or vertically earlier this week, igniting an argument on social about whether that way of slicing bagels is criminal or genius. Brands including PaneraDictionary.comVegas Golden Knights, and PETA shared their thoughts. Where do you stand?

And finally: We know your March Madness bracket is already busted, but here’s a chance to redeem yourself. There have been a lot of memorable brand taglines over the years. Now, you get to decide what the most iconic one of them all is. Go here to find out more about PRWeek’s "One Shining Slogan" bracket. The winner will be announced Monday, April 8.

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