Are April Fools' Day stunts from brands foolish?

Is it too risky for brands to joke around? Take our poll.

Photo credit: Getty Images

April Fools’ Day is a time for playing good-natured practical jokes and spreading hoaxes.

But during an era when digital hoaxes and fake news pose real challenges to brands, is it wise for them to send a fake press release to reporters? Or should brands just lighten up and have faith that consumers can identify a joke when they see one?

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