Xerox hires Anne Marie Squeo as comms, brand leader

Squeo has held communications roles at IBM and Netflix and won a Pulitzer Prize.

NORWALK, CT: Xerox has named Anne Marie Squeo as SVP and chief communications and brand officer.

A newly created role, Squeo will oversee all aspects of global communications and marketing, the company said in a statement. She will serve as a member of the company’s executive committee, reporting to John Visentin, vice chairman and CEO.

Squeo was most recently IBM’s VP of Watson, cloud, and technology communications. Before IBM reorganized its comms unit, she was VP of corporate communications. Squeo also lead corporate communications at Netflix for three years, was an MD at Bethesda, Maryland-based 30 Point Strategies, and served as VP of comms at Lockheed Martin.

Squeo was also a reporter at The Wall Street Journal and a member of the team that won the Pulitzer Prize in 2000 for national reporting. In 2004, she won the Gerald R. Loeb Award.

Xerox posted a revenue drop of 7.8% in Q4 to $2.56 billion, missing analysts’ expectations, but it beat profit estimates with $137 million in net income, according to CNBC.

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