Breakfast Briefing: 5 things for PR pros to know Tuesday morning

Avenatti charged with trying to extort Nike; Why Jimmy Fallon's show looked different Monday night; Trump feels bad for dragging Hicks into Mueller investigation; and other news to know.

Photo credit: Getty Images
Photo credit: Getty Images

Attorney Michael Avenatti has been charged with trying to extort Nike. Avenatti allegedly threatened to hold a press conference to announce allegations of employee misconduct at Nike unless the company hired him and an unnamed co-conspirator to conduct an "internal investigation" of the company for somewhere between $15 million and $25 million, according to a complaint filed in the Southern District of New York. (Politico)

Did NBC’s "The Tonight Show Starring Jimmy Fallon" look different last night? It was filmed by Samsung's Galaxy S10+. The show tweeted about the partnership on Monday night. Instead of an open monologue and sit-downs with guests, the episode followed Fallon around New York City, where he met with Michael Che of "Saturday Night Live" and UFO World Champion Conor McGregor (who is retiring). 

President Donald Trump feels bad for dragging Hope Hicks into Special Counsel Robert Mueller’s investigation. That’s what Sen. Lindsey Graham (R-SC), who was with Trump this weekend as he awaited news of Mueller's findings, told Axios. Hicks, the former White House communications director, was interviewed by Mueller's team and the House Intelligence Committee before she left the White House in February 2018 and later landed a job with Fox as EVP and chief communications officer. 

New from PRWeek this morning: Destination Canada has renewed its deal with Zeno Group, extending a contract dating to late 2015 to help the commission promote Canadian tourism to the U.S. leisure market. Read more here.

From Big Macs to big data. McDonald’s has entered into an agreement to acquire machine-learning startup Dynamic Yield for over $300 million. The technology will create a drive-thru menu that can be tailored to things like the weather, current restaurant traffic, and trending menu items. McDonald’s CEO Steve Easterbrook tweeted Monday night that this is the fast food chain’s largest acquisition in nearly 20 years.

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