ICF Next names Patti Temple Rocks as head of client impact

The firm was founded in January after parent company ICF combined several agencies.

CHICAGO: ICF Next has hired Patti Temple Rocks for the newly created role of head of client impact and senior partner.

Temple Rocks is set to start on Tuesday, reporting to Tricia Ewald, managing partner of ICF Next’s brand engagement group. Temple Rocks said the firm has not determined how many direct reports she will have, however, the client accounts group will report to her, said an agency spokesperson.

"ICF Next is still a fairly young organization," said partner Jeremy Mullman, about why the firm created the role. "As we were looking at working ever closer with the other divisions of the company and bringing them closer together, certain needs become apparent, and having someone who sees the total client view is very valuable."

Mullman said Temple Rocks’ role will cover some of Ewald’s responsibilities from when she was head of account management at ICF Next predecessors Olson and Olson Engage.

ICF Next was created in January after parent company ICF combined Olson, Olson Engage, and other ICF marketing and communications agencies.

Temple Rocks said she left the agency world last year and wrote a blog and follow-up book called "I’m Not Done" about ageism in the workplace. She added that she was attracted to ICF Next’s attitude when she decided to re-enter the agency world.

"I really wanted to work with a hungry and growing organization that was not afraid to take risks," Temple Rocks said. "I knew this company when it was Dig. It was all about taking risks and making changes, and I don’t think any of that sort of basic DNA has left."

Olson acquired Dig in 2011.

Temple Rocks previously worked at Golin, most recently as the firm’s client innovation officer. Earlier, she was chief reputation officer at Leo Burnett Worldwide and VP of public affairs, brand, and reputation at Dow Chemical, according to her LinkedIn account.

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