Breakfast Briefing: 5 things for PR pros to know Monday morning

How media reacting to Mueller report; What's up with Apple's live stream of Steve Jobs Theater?; How Parkland is communicating to parents following suicides; and other news to know.

Photo credit: Getty Images
Photo credit: Getty Images

With special counsel Robert Mueller’s report in, here’s how media is reacting: The Washington Post: "Mueller finds no conspiracy"; NYT: Mueller report "stops short of exonerating Trump on obstruction of justice";  WSJ: "Trump team sees political gold." Celebrities also made their voices heard on Sunday about the results of Mueller’s investigation. And President Donald Trump posted a tweet of victory on Sunday. What’s next? CNN's Jim Acosta reported that Trump and his team plan to "slam and shame the media" over Mueller's no-collusion conclusion, according to a Trump adviser.

Why does Apple have a live stream of Steve Jobs Theater on its homepage? The tongue-in-cheek stream started on Sunday to drum up interest for Apple’s launch event, scheduled for 10 a.m. PST today. Dedicated fans who kept their eye on the stream yesterday could see people cleaning the stage, a video of a dancer, an incoming iPhone call from Captain America actor Chris Evans, and a potential teaser: Could NBA star Kevin Durant be at the event? For information about what is expected to be unveiled, go here.

In the past week, two Parkland shooting survivors have committed suicide. Jared Moskowitz, Florida’s emergency management director and a former state representative from Parkland, is calling for the state Legislature to dispatch more mental health resources for the Marjory Stoneman Douglas High School community. The Broward County School Superintendent’s Office is working to reach every parent in the district via text, email, social media, and robo calls. The school district will be giving parents the "Columbia Protocol," a set of six questions to ask their children. (Miami Herald)

Forgot about Dre? He wishes. Amid a national college admissions scandal, rapper Dr. Dre boasted in an Instagram post on Saturday that his daughter won admission to the University of Southern California "all on her own." He then added, "No jail time!!!" On Sunday, Dr. Dre deleted his post after several commenters pointed out that he and his business partner Jimmy Iovine had donated $70 million to USC in 2013. 

Who doesn’t bathe with a tray stocked full of multiple kinds of cheese, two different types of wine, two iPhones, and an iPad? A sarcastic Twitter thread (by @doodlyroses) mocking a series of ads by RoyalCraft Wood bath trays showing women in the bathtub with fancy food and drink spreads and an unnecessary number of electronic devices has gone viral. The hilarious thread is reminiscent of Twitter user @ClueHeywood’s viral roasting of Peloton ads in January.

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