Breakfast Briefing: Five things to know Friday

The PRWeek Awards recognizes excellence, talent, and 20 years of accomplishments; Samsung audits marketing functions, ad and PR firms; Edelman names Stone chief creative officer of Latin America.

The raison d'être for the PRWeek Awards (held last night in New York) is to recognize excellence in PR and communications. And this year’s top winners met that standard. Communicator of the Year (an outstanding communicator not necessarily in PR) went to David Hogg and the cofounders of March For Our Lives. Campaign of the Year went to Every Baby is a Gerber Baby from Gerber and Edible. And Agency of the Year went to Zeno Group.

It’s often said, PR is all about the talent, and last night the 2019 PRWeek Awards recognized the industry’s best. At the show Thursday night, Lenovo’s Torod Neptune was named Outstanding In-House Professional; Gail Heimann of Weber Shandwick was named Outstanding Agency Professional; Michelle Alves of Skinbetter won Outstanding Marketer; and Outstanding Young Professional went to Ally Glavas of Candor. The award for Outstanding Student went to Alana Doyle from the University of Alabama.

Last night was also the 20th PRWeek Awards, a good time to recognize 20 years of PR accomplishments. To that end, this year’s jury named the Dove Campaign for Real Beauty, by Unilever/Dove and Edelman, the campaign of the Past 20 Years; Ketchum, as Agency of the Past 20 years; Sally Susman, of Pfizer, as In-house Pro of the last 20 years; and Richard Edelman, Agency Pro of the last 20 years.

Samsung allegedly audited its U.S. marketing operations, including PR, ad and media agencies, to see if employees violated company policies. The company allegedly let staff go after the audit which examined how the staff worked with these business partners. The company also audited the partners, including Interpublic Group of Cos's PMK-BNC and R/GA, independent PR agency Edelman and Publicis Groupe media agency. (Marketwatch)

Edelman has appointed Jimmie Stone as chief creative officer of Latin America, managing creative in its Buenos Aires, São Paulo, Rio de Janeiro, Bogotá, Mexico City, and Miami offices. Stone’s move comes more than a month after Edelman said it had hired Judy John as its first global chief creative officer.

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